Research On Consumer Satisfaction Of Fresh Produce Electricity Business

With the rapid development of the Internet,the emergence of electricity providers has been stimulating new consumer demand,driving the level of consumption and increasing consumption patterns.Fresh products as an important part of daily consumer goods,consumers require higher on the quality of fresh products,greater demand,repetitive rates are also higher.Most consumers usually buy the rest of the goods,while buying fresh products,the major electric business also seize this opportunity,open online fresh areas,so that the traditional fresh product competition has become a contest between the brand of electricity business.How to improve consumer satisfaction in the competitive online fresh market,to create a better user experience,become the focus of attention of the industry.At present,fresh produce electricity business is still in its infancy,there is a lack of research literature on its satisfaction,the fresh produce electricity business as emerging enterprises which combined with the special consumer goods and new sales model,conduct consumer satisfaction assessment has important practical significance for the fresh produce electricity business to adjust their strategy and improve the quality of service.In this paper,the main models of satisfaction measure are summarized from the literature,and adjusts the main dimension of SERVQUAL model according to the actual situation of fresh produce electricity business,and changes the tangible and verifying dimension of the original model into professional and communication.On the basis of the relevant research of reference scholars,based on the consumer’s perspective,establish a consumer of fresh produce electricity business satisfaction evaluation system of five dimensions and eighteen indexes.The design of the questionnaire to collect the use of fresh electricity in Tianjin consumer groups on the days of cat meow fresh,Jing dong fresh,COFCO I buy the net,Shun Feng and No.1 shop and other five fresh business satisfaction information,507 valid questionnaires were collected by online survey.Based on the questionnaire data.the evaluation index was aggregated into a more relevant dimension and the index weight was determined by factor analysis.Five evaluation indexes and satisfaction scores were calculated.Combined with descriptive statistical analysis,demand flaw analysis and defect tolerance analysis,to explore the five fresh power of their own advantages and disadvantages.And then combined with the status quo of fresh electricity business,made recommendations for reference.The results show that the delivery speed of fresh electricity merchants,customer service attitude,species richness,reasonable classification,detailed introduction,distribution and so on are the higher aspects of consumer evaluation,and the price level,customer relationship maintenance,personalized recommendation and returned in a timely manner is the main factor that is not satisfied with the consumer.