H Culture Finance Company Financing Management Research

As China enters a new era,the development of the cultural industry has also entered a new era.Promoting the supply-side structural reforms of cultural industries and continuously promoting and guiding cultural consumption have become the mainstream trends.It is an important part of the current cultural work to continuously promote the establishment of a demonstration zone for cultural and financial cooperation,properly conduct investment and financing activities in the field of cultural finance,further improve the access and exit mechanism for cultural and financial markets and encourage the development of a new type of cultural format.With the growth of cultural industries,the financing management of cultural and financial enterprises has become an important bottleneck in the development of cultural industries.It is important for enterprises to strengthen corporate financing management through internal source financing and external financing.Based on the domestic and foreign researches,the paper summarizes the methods of literature analysis,and from the perspective of the financing strategy of the financial and financial enterprises,elaborates the relevant financing theories and summarizes the characteristics and focuses of the financing management of the cultural enterprises in China.To this end,it provides a financing management model and key strategy suitable for the development of China's cultural and financial enterprises.First of all,this article introduces the research content and methods,cites the latest cultural enterprise theory and financing theory to analyze the cultural financing management problems.Secondly,based on the case investigation method,taking H Culture and Finance Company as an example,analyzes its overall situation and financing management the status quo,and summarizes the problems of its financing management from the financing channels,governance structure and financing costs.Thirdly,it summarizes the reasons of the financial status of the company and the internal and external influencing factors.At last,the suggestions on the financing management of H Culture and Finance Company and countermeasures to conduct a systematic analysis,and then solve the plight of corporate finance management,explore new ways of corporate finance.