Research On CBD Company Of Customized Furniture Micro Marketing Strategy

Today's society is a rapidly changing and full of innovation and development of the era.the rapid spread of various types of information,the Internet of unlimited expansion and electricity supplier barbaric growth,has been greatly involved penetrated into all fields of human development.The moment of micro-blog,We chat and so on,in a more new network of media,links to all individuals and the relationship between the individual,which gave birth to a new micro marketing marketing methods.At present,China's custom home industry,such as bamboo shoots after the development of the traditional standard of home to form a great impact,there is beyond the potential.With the increasing quality of human life,there is a growing demand for custom home comfort.How to adapt to the development trend of the times,improve the micro marketing level of CBD company is Home Furnishing custom of this paper is to explore the content,in the background,to research on this paper is divided into five chapters on the CBD custom Home Furnishing micro marketing programs,the first chapter is the introduction,this chapter mainly includes the research background,research purpose,research significance in this study,the research trends,the domestic and foreign research methods etc..The second chapter of this research needs to use the theoretical basis and related concepts,so as to lay a solid foundation for the feasibility of this study.The third chapter is the key research content of this article,first of all,the basic situation of CBD company micro marketing Home Furnishing customization and the basic situation of the roughly understanding,then the full analysis of the current situation of CBD company customization Home Furnishing micro marketing,CBD company is currently in the micro marketing custom Home Furnishing mainly account instead of refined,and user interaction insufficient,micro marketing and content lack of innovation,the target group is unclear,lack of opinion leaders and other issues.And the underlying reasons behind these problems are not set up the concept of integrated marketing,not in the long tail theory of precision marketing,5T marketing theory is inadequate,the lack of a complete system of marketing team and other reasons.In the fourth chapter,we put forward the improvement strategies for the problems of CBD company's customized home from the two optimization ideas and specific paths.Optimization ideas include three aspects of relationship optimization,emotional optimization,positioning optimization.The optimization ideas mainly from set up the integrated marketing concept,combined with traditional media,the implementation of precision marketing,the 5T marketing model to carry out micro marketing.the formation of micro platform marketing team with special emphasis on "the long tail theory,the four aspects of the hand piece" put forward specific optimization strategies put forward path.The fifth chapter is the summary of the full text,summarized the shortcomings of this study and future prospects.