Research On Marketing Strategy Of Shenyang OYT Custom Home Company

ince 1998,the central government launched a series of real estate stimulus policy began,in ten years time,the rapid development of the domestic real estate market,bringing the whole home building materials industry market prosperity and prosperity.However,due to the economic downturn in recent years,the real estate market was slightly weak in the home building materials industry slowdown in the case of the whole house custom home industry in the new round of consumer upgrades driven by the rapid development,sales continued high speed increase.As a member of the industry,Shenyang OYT custom home company development level and speed is significantly lower than the industry average.Based on the marketing strategy of OYT custom home company,this paper attempts to study the whole house custom home market by using the marketing theory knowledge and the actual situation of the company.It is hoped that through the series of marketing combination strategy and safeguard measures help enterprises to change the status quo,the company in the next few years to be sustained and stable high-speed development,and for the whole house custom home industry market development road to provide some specific and constructive recommendations.First of all,this article OYT company’s external marketing macro and micro environment and internal marketing environment for a systematic analysis.Secondly,this article uses STP marketing theory,re-market segmentation,select the target market and combine marketing environment and market situation to re-market positioning,enhance the overall marketing strategy accuracy.Thirdly,this article uses 4PS marketing combination strategy to optimize the four dimensions of product,price,channel and promotion,and puts forward the marketing mix strategy suitable for OYT’s long-term development.Finally,in order to ensure the effectiveness of the implementation of marketing strategy,through the enterprise information system construction,marketing team organization optimization,outside the brain cooperation,service system four aspects of the company’s marketing strategy to protect the implementation of escort.