Research On Development Strategy Of Cano Wedding Etiquette Planning Company

With the continuous improvement of living standards in China,the wedding consumption level is also rising,as a sunrise industry fashion wedding industry,directly related to the industry of wedding consumption market is increasingly mature,and indirectly related industries in other industries,and gradually formed a spectacular wedding industry chain,there are huge potential business opportunities.As a member of the wedding industry,it is also faced with many challenges.Because the industry competitors are also increasing.How to survive and develop in the huge market and fierce competition environment,and formulate scientific and reasonable company development strategy is the urgent problem for Kano wedding company.According to the opportunities and challenges faced by Kano wedding etiquette planning company at present,this paper makes a comprehensive analysis based on its own existing conditions and business conditions.At the same time,the use of SWOT,PEST,Potter five forces model tools of strategic analysis,comprehensive analysis,selection and positioning of Kano wedding business development strategy and strategy,and the implementation of security measures for the Kano wedding business development strategy are discussed,to explore how to should adopt an effective strategy to cope with the challenges and the same industry continue to grow and develop themselves in the fierce competition.Meanwhile,the macro environment analysis,including politics,economy and other aspects,is constantly affecting the industry,and the market environment and environment are more complex and changeable.At the same time,in the process of development,the internal structure of the company is also changing,including human resources,business direction,finance,enterprise culture and so on.Kano wedding to seek survival and development in the complex environment,is essential for the company's future strategic management research,analysis of problem analysis method can use the strategic management direction,find the problem,in the long run,the overall planning for the internal and external situation and for the.Whether the strategic management is correct or not is not only related to the development of the company,but also to the decline and death of the Kano wedding in the market competition.This article will make concrete from the strategic positioning of Kano wedding to strategy,including many aspects of internal cost control,differentiated competition,industry innovation,brand and culture,finally pointed out in the competitive environment in the survival and development direction,and determine the most important content and competition.At the same time,it will rapidly enhance its core competitiveness.With the development of strategic management,Kano wedding etiquette planning company can go faster and more steadily,so that we can remain invincible in fierce competition.