A Study On Corporate Financial Business Marketing Strategy Of Huarong Xiangjiang Bank Xiangtan Branch

With increasingly fierce competition among banks in Xiangtan City at present,corporate finance business has developed into a competition focus.For regional city commercial banks,the development of scientific marketing strategies based on the study of corporate finance business is an important measure for promoting the business transformation and development,strengthening the core competitiveness and building a good brand image.Taking Xiangtan Branch of Huarong Xiangjiang Bank(hereinafter referred to as“Huarong Xiangtan Branch”)as the study object,this paper studies and develops marketing strategies for the corporate finance business of the bank.Referring to relevant marketing theories,this paper analyzes the current situation and existing problems of the marketing of corporate finance business of the bank in depth and further dissects the internal and external marketing environment of the bank.Meanwhile,based on the in-depth study and integrated analysis of a massive amount of integrated information and data,this paper puts forward strategy options that are suitable for the marketing of corporate finance business of the bank from six aspects,including products and channels,and develops safeguard measures in five aspects based on marketing strategies.At last,this paper summarizes conclusions of the study and existing problems,puts forward relevant suggestions based on such problems and further expounds future research direction.This paper summarizes relevant experience that is suitable for the development of the corporate finance business of city commercial banks.On one hand,this paper supplements the current domestic commercial bank marketing theory system.On the other hand,the paper can guide Huarong Xiangtan Branch to implement in-depth industrial market survey and develop corporate finance products that meet the demands of customers through developing scientific marketing strategies;promote the perfection of its marketing management system and the improvement of the utilization efficiency of its marketing resources;help it further promote its core competitiveness,develop its corporate finance customer base,build a sustainable bank-enterprise relationship and continuously enlarge its market share and regional influence.