Research On Marketing Channel Conflict Of BS Company In Nanyang District

This thesis focuses on an outstanding wholly foreign-owned household electrical appliance enterprise,and analyzes the current situation of a typical market channel in china.Home appliance industry is the earliest open country,the most competitive,the market maturity is also the best,and ultimately make China's home appliance industry and home appliances related industries are walking in the forefront of the world.However,China's economy has entered a new norm,the rapid progress of science and technology to promote the channel reform,but also the profound and dramatic changes in home appliance market,a variety of new sales model in the iteration speed change rapidly,is also a national law,be taken by surprise in a step by step prior to the rough market a standard competition....Taking consumers as the center,improving the efficiency of channels and creating flat channels become the focus of competition.Many enterprises and units in the market are exposed to confusion in the future.In the new environment,how to deal with and use all kinds of conflicts and relations,make the enterprise change and develop.Marketing channel is the delivery of consumer value,marketing channels containing property rights,property rights,information flow,capital flow,marketing flow and many other factors.Marketing channel is responsible for the final realization of product value.First of all,the big background environment is presented,and the BS company and its development process are also described.At the same time,it points out the success factors of BS company comparing with other failure enterprises in marketing channel.A general description of the city of Nanyang is made and the typicality of choosing Nanyang as a place is pointed out.Then,the present situation of Nanyang channel is described in different dimensions.Try to be able to present the overall channel of Nanyang in a comprehensive way.Then,by combing the channels of Nanyang market,the current channel of conflict analysis.Then,regression analysis to the theory,to find its theoretical basis,combined with the background of the times,the development needs of enterprises,as well as members themselves and other reasons for analysis.Then,according to the attitude of combining theory with practice,this paper puts forward some countermeasures for the current situation of channel conflict in Nanyang.Finally,according to the description of the article,combing,analysis,countermeasures and suggestions,combined with the current environment to draw conclusions,but also for the future to eat the prospect.Through the analysis of this study,I hope to provide direct guidance and help for the development and reform of their own enterprises.Also hope to learn from each other in the industry attitude,can play a reference role.In theory,let the market to test the theory,and the rapid development of reality,we need to summarize in time and make useful supplement to the theory.