Case Study On Business Strategy Transition Inclined To Investment Banking Of ZX Bank

With the development of society,the economic level of our country has been greatly improved,and the capital market has emerged in our country.The investment bank also appears as an important product of economic development.Investment banks will be financiers and investors together,a reasonable allocation of social resources,so that social resources are fully utilized,investors choose to invest in the tool.With the development of the global economy and the development of the financial industry and the shortcomings of the mixed operation of commercial banks,the business of commercial banks can not meet the changing financing requirements of enterprises in this new situation.China's commercial banks have to evolve into a comprehensive direction,into the mixed business model.Due to the reform of the banking management mode and the improvement of the supervision,the financial industry has undergone a series of complicated development process.The commercial bank's business transformation to the investment bank has effectively combined the commercial banks with the investment banking business to form a diversified business Bank investment banking business development model for the development and expansion of commercial banks to open up new roads.On the development of China's commercial banks investment banking business,there are currently ZX Bank,CEB as the representative of the financial holding of the"firm + investment bank" business model,there are also BOC,ICBC,CCB and other five banks on behalf of the bank holding the "firm + investment bank" business model.This paper will take the new nonnal economic environment as the background,ZX Bank as a case representative,focusing on the business of our commercial banks to the process of investment banking transformation need to consider the important factors.According to the advantages and disadvantages of the commercial banks themselves,it is found that the difficulties and opportunities faced by the commercial banks' business transformation to the investment bank.The external environment is analyzed from the aspects of macroeconomic development,financial reform and peer competition.By contrast,ZX Bank strategy needs to be refined,the development mode needs to be transformed,the brand image needs to be highlighted and the security mechanism needs to be improved.Select market penetration strategy according to SWOT analysis.ZX bank investment bank transformation need to implement the light capital strategy,to create "big capital management + big deal" two-wheel drive mode,to speed up the table business to the off-balance sheet business transformation and the development of light capital consumption products and other aspects to implement.Because only to do a comprehensive study,we can find the commercial bank business to the investment bank transition in the profit expansion,business systems and other aspects of the positive impact of commercial banks.This article will use a series of analysis of the above issues to demonstrate,and put forward the corresponding views and solutions.Has a strong representation and empirical.