| Family farm as a new type of agricultural management main body,promote the scale,intensive and professional management of agriculture,increase farmers’ income,to promote the development of modern agriculture.Due to the family farm is mainly engaged in agricultural production,under the threat of natural risk,objectively there is a huge demand for agricultural insurance.Agricultural insurance is one of the important tools,agricultural diversification is an important factor for the sustainable development of the family farm.The agricultural insurance is commonly practiced in many countries a way of agricultural protection.In recent years,the development of agricultural insurance in our country has obtained certain,but there are still some restricting factors of agricultural insurance,a direct impact on the further development of the family farm.In this paper,on the basis of zhuji city family farm field investigation data,analyzes the present situation of zhuji city family farm involved in agricultural insurance,as well as the family farm in the influence factors of agricultural insurance,and by building a binary Logistic model,the family farms in zhuji city,the influence factors of the agricultural insurance to the empirical analysis.Zhuji city,the results show that the family farm in the will of the agricultural insurance is stronger,but the agricultural insurance with high loss ratio,enthusiasm is not high,agricultural insurance company already opened is planted can meet the public demand,lack of publicity.By data calculation,the influencing factors of family farms in agricultural insurance will have family farmers age,level of education,family income level,agricultural income proportion,the affected degree of probability and cognition about the insurance.To this,the author put forward the need to vigorously develop modern agriculture,increase farmers’ income;Expand agricultural insurance coverage to meet multi-level needs;Enhance the agricultural insurance publicity,strengthen the consciousness of ginseng;The preparation catastrophe risk fund,policy Suggestions such as perfecting the compensation mechanism,in order to better promote the common development of agricultural insurance and the family farm. |