The Research About The Product Marketing Strategy Of Company I's Mechanical Keyboard

In recent years,the explosion of electronic competition has brought a storm of mechanical keyboard,which has made the industry experience a rapid development in a few years,during which the attention to mechanical keyboard has been gradually raised.On the other hand,with the deepening of customers' knowledge of mechanical keyboards,new changes appear in their requirements for keyboards.Company I is a professional Chinese enterprise specialized in making and selling mechanical keyboards.With its continuous innovation of technology and high-quality products,company I has become the best in the domestic mechanical keyboard industry.But company I's marketing strategy is much single and backward and it does not make good use of the network channel media to carry on the sale and the publicity,from witch we can find that it also doesn't understand the consumer's demand deep enough.Therefore,the research on this topic can enrich the relevant research and provide some reference for the Mechanical Keyboard Industry.It can also put forward the targeted marketing strategy improvement suggestion for I company and enhance the brand influence and the competitiveness.Based on 4C and other related theories,with company I as the research subject,the paper analysis the company's current mechanical keyboard product and marketing strategy to summarize its various problems existed in marketing strategy.Then we study the overall market of mechanical keyboard and find out some developing trend and characteristics.Using the method of questionnaire and case analysis to find out the focus and demand point of the mechanical keyboard products,it provides some data support for the article.By study the information that has collected,the paper analyzes the advantages,disadvantages,opportunities,threats and so on by using SWOT analysis.Finally,the analysis results are combined to provide feasible improvement measures for company I's next marketing strategy from four aspects of the 4C theory.The main innovation of this paper is that there is few relevant literature research on mechanical keyboard products in the theoretical field at present,and it has a certain complement effect.The paper has close combination of I company's current business situation and the industry environment,provides an executable solution,so that it has certain application value and practical significance.