Zhangfei Charging Business Plan

The steady growth of the two-wheeled electric bikes,the rise of instant distribution market and reduction of the cost of lithium battery provide the possibility of use of new energy in China.For the instant delivery man,they always suffer from the death of the battery of their electric bikes on the way of their delivery.To help them solve the problem,Zhangfei Charging who provides battery exchange service came into being.The paper aims to do research into the internal and external environment of Zhangfei Charging,human resource management strategy,marketing strategy,financial plan and business forecasting,risk prediction and solutions.In the use of Documentary Research Method,Comparative Analysis Method,Market Survey Method,this paper aims to solve the problem of feasibility of Zhangfei Charging,to provide a persuasive basis for the implementation and development of this project.In the form of business plan,by using HR strategy,marketing,financial and risk control tools,we can draw the conclusion that the project who fits well the market demand is feasible with its steady growth,good replicability,potential market and high returns.The main research path of this paper is as follows: firstly,introduction of background and significance of this research,review of latest related research,provide the research method and path;secondly,the brief introduction of the project including the product and service,progress and future plan;thirdly,based on PEST Model,Porter's Five Forces Model and SWOT Model,analysis of the macro environment,industry background and competition environment;fourth,presentation of HR management strategy including core staff and team,the promotion strategies are as followed on the basis of 4Ps Theory of Marketing;fifth,financial plan,current financial needs and planning,in this part,risk analysis and coping strategy,perfect exit mechanism are also as followed.The general conclusion is the feasibility of the project with the following advantages: good macro environment,great potential market,strong and clear need of customers,big return,steady growth and high investment value.It is recommended for investor to get the opportunity at the earliest time.