Internet + New Energy Vehicle Time-sharing Leasing Business Status And Strategic Optimization Research

With the development of sharing economy and the maturity of mobile Internet technology,time-sharing rental business of Internet + new energy vehicles emerges at the historic moment.It is an innovative form of car rental,the use of mobile phones to achieve the whole process of car rental.At present,the industry is still in the early stage of development,most operators are in the exploration stage,the application scope is mainly concentrated in the first-tier(Beijing,Shanghai,Shenzhen,etc.)and second-tier(Wuhan,Qingdao,etc.)cities.Internet + new energy car time-sharing rental not only provides convenience for people to travel,but also saves resources for the society.From the perspective of several time-shari leasing enterprises of new energy vehicles currently in operation,it can be seen that the enterprises in operation are basically in a state of loss,and the phenomenon of suspension or even bankruptcy occurs every year.In this dissertation,H company,an early and long-running car-sharing operation platform in China,is selected as the main body of the study,and H company's time-sharing operation model of Internet + new energy vehicles is thoroughly discussed through questionnaires,user interviews and other means.Based on the analysis of PEST macro environment and five forces model,this dissertation studies the competitive situation of H company,and then summarizes the problems existing in the development process of H company's Internet + new energy automobile time-sharing lease,such as weak infrastructure,uneven distribution of automobile outlets,low safety performance,little market supervision,and inadequate service guarantee in the later stage.To solve these problems,based on Michael porter's competitive strategy theory,competitive strategy for H company established a long-term plan,puts forward the different time periods to reduce operating costs,focus on target customers,establish user rewards and punishment mechanism,enhance the user loyalty,widen the channel of the products,such as strategic optimization Suggestions,to promote the Internet + H company of new energy car rental points on the right track,and strive to become the industry leader in the Internet + new energy car rental business.