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Globalization,Social Media Strategy And E-Marketing Performance In The Intern

Posted on:2019-05-26Degree:MasterType:Thesis
Country:ChinaCandidate:OVEZOVFull Text:PDF
GTID:2359330545487909Subject:Business Administration
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What You Will Learn In this:You will learn:1)What the online social media,globalization e-marketing strategies and performance;2)What you can do with certain social media sites;and 3)How to start a social media marketing program.E-Commerce or Electronics Commerce is a methodology of modern business,which addresses the requirements of business organizations.It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet.This tutorial takes adopts a simple and practical approach to explain the governing principles of e-commerce.A key issue for strategic ICT(Information and Communication System)use concerns the levels of awareness within firms of the value and opportunities created by the use of this technology.With the Internet offering access to global flows of information,it is often argued that buyers have an increased opportunity to compare firms and products,and that even small firms are now operating in a global marketplace.However,the uneven diffusion and the use of ICTs might deepen the already existing gap between regions and populations regarding job opportunity and business development.The work reported here adopts a qualitative research approach and case study methodology.Four different case studies were selected according to their stage of development using GIS to support local government's functions.These case studies serve as a means of understanding the fundamental reasons for the GIS adoption at local level as well as the implications and impact of this technology at organisational level.While the study suggests that a formal policy or a GIS corporate strategy are the starting points,resources and GIS experience,continuity and expertise are crucial when evaluating success and failure,outcomes and results.The work reported here concludes that,to engage local authorities in GIS,middle and long-term partnership and networking initiatives appear to be critical,as well as the fundamental issue which considers not just(1)the adoption of a technological framework,(2)a planning framework and(3)a data provision framework but also(4)a periodic process of GIS measurement in the search for best practices as well as a cross-sector approach to local sustainable development.In parallel with globalization,we are observing that the world becomes a single market with the globalization,liberalization and economic globalization of the economy,and the economic ties of the countries further increase in this context.With the economic liberalization and economic globalization,the volume of foreign trade of the world has increased,the flow of capital has been accelerated and various economic institutions have been established.Finally,the main objective of economic globalization is to prevent and prevent crises by implementing various policies against the economic crises that take place in the world.This study focuses on the definition of globalization,its historical development,and the fundamental elements of globalization,which have been rapidly developing and rapidly spreading and influenced the world at large during these periods.At the same time,the current state of globalization,the effects on the countries and societies today are mentioned.The effects of globalization on economic,political and social-cultural structures,positive and negative aspects are explained.In this work,we talked about the changes that technology and the internet created in the field of marketing and bringing in our lives fast.The internet has not been in our lives but has entered into our lives.Internet and social media are everywhere in the lives of users.Social media is affected by users as well as by users.The content created can lead to reorganizations in social networks,changes made to them,or even completely removed.The social media has encouraged the liberty of the individual with the opportunities offered.The consumer,who bought a product in the past years,may not want to directly communicate to the brand when there is a negative declaration.But the slightest negative comment you'll make with a brand on blogs from social media tools or on different networks has begun to be supported by other consumers who have been exposed to the same result.This and similar sharing strengthens the consumer.
Keywords/Search Tags:electronic commerce, Information and Communication Technology, geographic information systems, Social Media, Globalization, Marketing Performance
PDF Full Text Request
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