Under The Background Of Market Ransition CD Company Financial Strategy Research

With the progress of science and technology in China,the level of productivity has been greatly improved than in the last century.In both the electronics industry and the manufacturing industry,there has been a surplus of products,which people call "overcapacity".In this context,the most undesirable result is the outbreak of the financial crisis.In order to stabilize the economic growth,the Chinese government has also taken a series of measures,but the problem of overcapacity still has not been fundamentally eliminated.To this end,the relevant parts of the state have also taken some countermeasures,such as the strategy of economic transformation,is also one of the strategies to deal with the problem of overcapacity.As an important part of the economic transformation strategy proposed by the state,the financial strategy also becomes the key element to realize the strategic goal of the enterprise itself.A sound financial strategy system helps to improve the company’s risk resistance.At present,most literatures on financial strategy emphasize the general theory of financial strategy,but seldom do research on the financial strategy of a particular industry in a specific area.Therefore,from the theoretical sense,on how to better use of strategy research,still can There is much fineness in.If we can get some practical results in this field,we can provide a theoretical reference for large enterprises to implement financial strategy and enrich the theoretical system of financial strategy,and also provide a reference for small and medium-sized enterprises to formulate financial strategies.Based on literature collection and enterprise investigation,using literature research method,case analysis method and field investigation method,taking CD company as a case,this paper studies the selection and implementation of financial strategy under the background of market transformation.This article is divided into seven parts.The first part is the introduction,describes the research purpose,significance,research status,research contents,methods and technical route and the innovation of this paper;the second part is about the related theories,including financial strategy,market competition and strategic management theory;in the third part,the basic situation of CD company the financial and strategic status were introduced,and the environment of financial strategy of CD company were analyzed;in the fourth part,analyzes the influence of market transition on formulation and implementation of the enterprise strategy and enterprise financial strategy;the fifth part analyzes the main problems of CD company’s financial strategy in investment,financing,operation and distribution etc.,and analyzes the reasons of strategic thinking and execution,system management and so on;the sixth part is the market under the background of transformation based on CD The optimization of financial strategy is elaborated,and the optimization ideas and principles are elaborated.The specific optimization plan and strengthening measures are put forward.The seventh part is the conclusion of this study.The research in this paper tries to provide some references for CD company and its financial strategy,and helps to enhance the company’s adaptability and market competitiveness.This paper studies how to cope with financial difficulties in the context of market transformation,and designs a targeted and effective financial strategy for CD company.