Sharing The Future Market Analysis And Strategy Of Cycling

In recent years,with the rapid development of mobile Internet technology,the widespread use of smart phones and the popularity of mobile payment,as well as to share the economic business model for the development of enterprises mature,such as the traffic travel industry drops,Uber;The industry's Airbnb,ants short rent;funds in the field of Jingdong public and Taobao all chips,etc.,sharing the development of the bicycle industry is particularly rapid.Relative to the government-led public bicycle system,sharing the convenience of cycling has been greatly improved,not only get rid of the restrictions of fixed vehicles,payment problems have been basically resolved.For a second-tier cities,"three kilometers" short-distance travel problems,sharing bicycles is both convenient,but also a great solution to urban traffic congestion,and excess motor vehicle travel caused by air pollution and other issues.So a short period of time to attract a lot of capital injection,bicycle industry is particularly rapid development,for the further development of shared economy to add a new vitality.With the cycle of sharing the bike business model step by step clear,the development of the bicycle market is not just a simple increase in bicycle delivery,but more return to the nature of the operation,more attention to its profit model and future market trends,and bicycle How to locate its own strategic issues for sustainable development.In this paper,two cycling enterprises with the largest and most characteristic products in the bicycle industry are the research objects,namely,Maibai and ofo,and analyze the current situation of bicycle service competition by means of questionnaires,and analyze the bicycle from multiple angles Enterprises in the competitive environment,the development of the status quo and the problem,and then for the development of bicycle companies to provide a reasonable market planning and strategic recommendations to grasp the development of mobile Internet and mobile payment opportunities,the rational development of strategic planning,and ultimately "three kilometers"Short distance travel long and healthy development.Firstly,the theory of strategic management is expounded,and the strategic analysis tools involved in the paper are analyzed and explained.For example,the PEST analysis and the Porter model of the external environment are analyzed,the VRIO analysis method of the internal environment is analyzed,The advantages of weaknesses,opportunities and threats SWOT analysis method for the following bike enterprise market analysis and strategic research to provide a theoretical basis.Secondly,the development history of the bicycle industry is expounded,and the financing situation,the service mode and the product differentiation of the bicycles and other bicycles enterprises are compared.And through the analysis of the questionnaire survey of cycling users found that the convenience of sharing the bike is very recognized,the use of the process more emphasis on cycling riding experience,and most of the bicycle users are price-sensitive.Although the rapid development of cycling enterprises,but there are still many hidden problems,such as lack of product design considerations,resulting in poor riding experience;a large number of bicycles were malicious damage accumulation,resulting in a large number of urban waste;the face of the user's "tidal phenomenon" Reasonable operation and management means,resulting in high operating costs;lack of reasonable means of profit,the simple consumption of capital,the lack of "hematopoietic function",a series of problems makes the sustainable development of bicycle companies are facing a very severe test.Finally,according to the current situation of cycling market "two dominance and coexistence",the environment,product,market and operation strategy of motorcycle and ofo bicycle are analyzed and analyzed through the enterprise strategic management analysis tool.Based on the sustainable development of bicycle can lead to several major factors for the sustainable development of the bicycle market to provide a valuable reference.