Case Study Of Mobike Sharing Bicycle Profit Path

With the rapid development of the global economy,the Internet is developing with each passing day,and the new business model of the sharing economy has emerged.With the rapid development of the sharing economy and the continuous expansion of the“Internet Plus” model,all walks of life are constantly looking for possible entry points,integrating with the sharing economy and the Internet.The sharing economy and the Internet promote each other,and the sharing economy brings new vitality to economic development,bringing new opportunities and challenges to the development of the industry.Taking advantage of this development trend,shared travel companies are developing rapidly,and green travel has become more and more a way of life for people,providing people with a healthy lifestyle.Shared bicycles rely on the rapid rise of venture capital,attracting investors who have gone forward.In the early stage of sharing bicycle development,all shared bicycle companies invested heavily in promotion and activities in order to seize market share.After two years of development,they shared the survival of the fittest in the bicycle industry.Corporate market behavior has begun to become rational,but shared bicycle companies have not yet found a suitable profit model.Their operating costs are much higher than their profits.The operation is mainly dependent on the input of capital.These problems are urgently needed to be solved and worthy of Research questions.This paper introduces the concepts of sharing economy,shared travel,profit path,and Mobye sharing bicycles.Based on the current status of Mobike bicycles,this paper analyzes in detail the problems existing in the existing profit path,based on the status quo of Mobike sharing bicycle market and The state has explored its various policies for sharing bicycles,and proposed improvements to the profit path of Mobike shared bicycles.Through the research,this paper finds that the current shared bicycle is mainlyprofitable through bicycle deposit and riding rent.Under the current trend of exemption and the state's control over the deposit,this profit model has become increasingly meaningless.The vast user base is one of the advantages of shared bicycle companies.Together with the technological advantages of Mobike and the “magic cube” of the big data artificial intelligence platform established by Mobike,Mobay shared bicycles can strengthen data while refining operations.Use of traffic,strengthen cross-industry cooperation,innovate business models,develop online and offline advertising business,create a "shared bicycle +" platform and build a shared bicycle light asset model.The writing of this paper hopes to bring reference to the profit path of shared travel.