Research On Marketing Strategy Of Financing For Small And Medium High-tech Enterprises By JT Bank Of Anhui Branch

With the continuous support of China's independent innovation,the importance of Chinese enterprises' independent intellectual property rights is gradually deepened.In the path of independent innovation and technology promotion,hi-tech enterprises undertake an important historical mission.With the government's policy support and promotion,hi-tech enterprises are developing rapidly.Under such circumstances,the major commercial banks have begun to pay close attention to the financing products marketing of small and medium-sized high-tech enterprises,and actively promote the innovation of financial products.A large number of innovative products have sprung up to meet the financial needs of small and medium-sized enterprises.In a highly competitive market environment,how to adapt to the pace of development and how to seize the market in the competition will be an important issue for commercial banks.Starting from the development of financing business of small and medium-sized high-tech enterprises in Anhui branch of Bank of communications,this paper summarizes the strengths and weaknesses,challenges and opportunities that exist in the market by analyzing the macro environment and micro environment.And based on the life cycle theory,this paper provides marketing strategy for the marketing products of small and medium high-tech enterprises in Anhui branch of the Bank of communications and discusses the four aspects of product strategy:product strategy,price strategy,channel strategy and promotion strategy,to promote the rapid development of financial business of small and medium-sized high-tech enterprises in Anhui branch of Bank of communications.From the perspective of actual business,this paper studies the marketing strategies of financial products of small and medium-sized high-tech enterprises in Anhui Province,and puts forward corresponding suggestions and methods.To solve the marketing problems of Anhui branch of Bank of communications in small and medium-sized high-tech enterprises,it has great significance for other commercial banks,and provides some reference for other commercial banks.