Research Of Influencing Factors Of Quality Of Science Popularization Text In Social Q&A Sites

Science popularization has changed into a new paradigm in the ages of new media,and the popular of social question&answer website is one of the significant signs.The professional talents of science popularization in our country is still not enough.The content analysis of text of science communication could benefit to the education of specialized talents for science popularization.Under the new media environment,the relationship between the subject and the audience into the relationship between the new media to the user.And people who used to receive science passivity come to searching the act of science forwardly.The science communication in new media has different ways and the content of science text has been enriched.And there also are many problems in the science communication in new media.This research build analysis units of science text in Zhihu by content analysis to quantify the content,and point out that as the text drop in ranking,different values as completeness value,objectivity value,professional value,individuality value,perceptual value and visualization value does the same.Research reported a multivariate linear regression analysis model between the quality of text and completeness value,professional value and visualization value.Research analyzed Zhihu as a SQA.And based on the independent variable of the multivariate linear regression analysis model,research point out some tips for writing a science text.As for the education of specialized talents for science communication,research reported it should focus on science logic training.And the writer should practice more on the SQA for becoming a opinion leader in SQA.