Empirical Study On Consumer's Continuance Use Intention On Sharing Economy Platform

With the development of mobile Internet and the change of consumers' consumption concept.A brand new business mode of C2C has begun to emerge.It is called the sharing economy.The emergence of sharing economy is to achieve sustainable development of society and enhance the effective utilization of resources.And we can see the emergence of the sharing economy has brought great challenges to the traditional business platform now.But,the savage growth of the sharing economy is accompanied by another difficult problem that needs to be solved.The effort of this research contributes to the literature by integrating attachment theory with the trust building model(TBM),which leads us to identify two types of trust initiators:cognitive-and affect-based trust.Through an Empirical Analysis based on 146 samples from consumers found that:(1)cognitive-and affect-based trust initiators exerts significantly positive effect on consumers' trust.(2)Consumer's continuance use intention is a progressive process in information system.In addition,consumer's attachment play a mediating effect between consumer's trust and the behavioural outcome(i.e.,continuous use intention).This study try to explore the determinants of consumer's behavioural intention from two different perspective,which may provide theoretical guidance for consumer trust and continuance intention research on online consumption platform.