The Research On Competitive Strategic Decision Of High-tech Enterprises Based On Dynamic Financial Ability

The emergence of high technology has led to a new technological revolution in the world.This high technology has made rapid progress in the fields of information technology,new materials,new energy,and biology,which has caused profound changes in the social economic structure.The rapid development of high technology has led to a fundamental change in the business environment of the company.Complexity and dynamicity,and increased uncertainty make companies subject to frequent changes,prompting people to use a new perspective to analyze the competition of high-tech companies.Enterprises can guarantee their survival and development only through reasonable competitive strategic decisions.From the perspective of dynamic financial capability,this article studies the relationship between dynamic financial capabilities and the strategic decision-making of high-tech companies,and how these relationships support the decision-making of competitive strategies,using a combination of qualitative and quantitative.The methods,using stata and spss tools,were theoretically and empirically analyzed.The study believes that it is theoretically necessary to study the early warning and decision-making preferences of high-tech companies in the perspective of dynamic financial capabilities.It also has practical significance in practice.The dynamic financial capability consists of financial strategy orientation,financial capability status,financial resources potential,dynamic financial mechanism and corporate finance culture.Firstly,this article uses high-tech companies as research samples,and employs a stepwise discrimination method to construct a competitive strategy decision-making and early warning model.The crisis warning provides a higher accuracy.Secondly,using the principal component analysis method and the first-order regression of the independent variables to perform panel data regression analysis,a high-tech enterprise that implements a cost-leading strategy is obtained.High-tech enterprises that implement differentiated strategies need strong profitability and ability to pay debts;high-tech companies that implement cost-leading strategies need strong operational and growth capabilities;and profitability is a high technology for implementing differentiated strategies.Companies with the greatest impact and operating capabilities have the greatest impact on high-tech companies that implement cost-leadership strategies.Then it analyzes the verification strategy of high-tech enterprises' competitive strategy based on dynamic financial ability and the decision-making process of high-tech enterprises' competitive strategy.