Research On Service Marketing Strategy Optimization Of P Medical Device Company

With the ultimate goal of disease prevention or treatment,compared with the chemical efficacy of drugs,medical devices mainly play their role through physical means.Big data touches the life code of human beings,and the innovation and integration of new technologies are gradually disintegrating the ubiquitous "island".From the poverty of domestic devices to the emergence of high-quality medical devices and the continuous innovation,the pattern of China’s medical industry is being reshaped.According to relevant data,by 2020,the market scale of medical devices in China was about 734.2 billion yuan,with a year-on-year increase of 18.4%,becoming the second largest medical device market in the world,second only to the first US market.The development of China’s medical device industry has great potential,and the COVID-19 epidemic has become a "combustion promoter" to promote its rapid development.Facing the complex competitive environment,many domestic enterprises need to invest in scientific research costs and improve their own hard power as the core competitiveness of enterprise development.As for foreign enterprises,decades of technological development and market experience have occupied a place in the industry.However,the rapid development and scientific research investment of domestic enterprises have brought great pressure to foreignfunded enterprises.Only by continuously improving the service quality to meet the growing deep-seated needs of customers can they build a sustainable foundation.Taking the medical device industry as the research background and P medical device company as a typical case,this paper uses the service marketing theory,combined with external interviews and internal surveys to obtain data,and through the analysis of the current service marketing situation of P medical device company,It points out the specific direction and ideas in the future development of its service marketing,and gives a complete action plan and safeguard measures to improve the service marketing plan of P medical device company.The research of this paper is mainly based on the service marketing theory.By analyzing the problems existing in the current service marketing of P medical device company,aiming at improving the service marketing level of P medical device company,it formulates reasonable marketing strategies,establishes correct service concepts,provides suggestions for the upgrading of P medical device company’s service marketing,stabilizes its position in the market,and finally enhances its competitiveness in the Chinese market.