Analysis On BR Company Current Logistics Operations Situation And Research On Optimizaiton Solution

BR is a leading global manufacturer of plastic raw materials in the Middle East.The main products which produced by BR are polyethylene and polypropylene.As a Middle East enterprise,BR company has the advantage of high quality raw materials resources.Through cooperation with a famous chemical company in Europe,BR company attained advanced technology.BR company has many loyal customers and high potential demand in market.As the demand in the market continues to grow,especially in the Chinese market demand is growing rapidly,BR company invested hundreds of millions of dollars to build more production lines.The production capacity is expected to increase 300K tons/year more after two years.The new capacity volume will be mostly sold to the Chinese market.However BR's current logistics operations in the Chinese market have become a short board,affecting the rapid development of company's business.Considering new 300K tons production capacity after two years,it is imperative that BR need to optimize current logistics operation and improve the service level of logistics.Based on the theory of logistics operation,optimization solution and logistics strategy,have a study on the logistics operation of BR company in Chinese market.Firstly,introduce the concepts and theoretical knowledge of logistics,logistics optimization and logistics strategy.Secondly,make an analysis on current status of BR logistics operations and logistics needs after two years.From the perspective of logistics delivery,logistics organization,KPI and logistics cost,investigate the problems existing in logistics operation and analyzes the cause of problems.Finally,based on the main problems in current logistics operation and the demand of logistics in the future,from the aspects of logistics delivery,logistics department organization structure,KPI,logistics cost,implementation and strategic support,put forward practical and feasible logistics operation optimization solution.The purpose is to make logistics operations become BR's core competitiveness and beyond the competitors.BR company can expand product sales in Chinese market,occupy more market share.As an international business enterprises BR has a certain representation in the market.I believe that the logistics operation optimization and solutions at the article can provide some guidelines or help on those companies which have similar logisitcs issue.