| Medical device industry is one of the world’s fastest growing industries.In recent years,with more and more foreign companies entering the Chinese market and the rapid development of the local companies,the competition of medical device industry has become much fiercer than ever before.Besides,the macro economic environment becomes tense due to the macro economy cyclical decline since 2011.In addition,the promulgation of new policies and regulations against medical device industry would impact the further development and structure change of the entire medical device industry significantly.SN Shanghai company is a wholly foreign-owned medical device trading company.For many years,it has been growing faster than its competitors.The good performance in sales overshadowed various problems generated in the rapid development.In recent years,a variety of inventory management problems have appeared and become more serious.Therefore,it is very urgent for SN Shanghai company to improve its inventory management and to solve the inventory problems,so that it gets more competitive under severe market competition and challenges.Based on the theory of inventory management and supply chain management,this paper is to study the inventory management of SN Shanghai company by using the research methods of literature investigation,case analysis,qualitative analysis and quantitative analysis.The paper is,firstly,to analyze the inventory problems of the company from the aspects of inventory cost,turn-over rate,unhealthy stock and script as well as the inventory fluctuations;and secondly,to analyze the deep root cause of the problems internally and externally.Lastly,it is to put forward to the specific recommendations of inventory management optimization from internal and external aspects.The purpose of this paper is to reduce the inventory cost of the company,to maintain a good business service level and to enhance the overall competitiveness of the company by effective inventory management and control.The research of this paper can provide the experience and reference of the inventory management to domestic and foreign medical device enterprises,and to make a modest contribution to the healthy and stable development of medical device industry. |