Research On Competitive Strategy For Angelalign Medical Instrument Co.,Ltd

Since the reform and opening up in 1978,our country’s science and technology and medical care have developed rapidly in the past forty years.In recent years,the oral field has also become an industry that has been pushed to the forefront.People are paying more and more attention to the health of teeth,and opportunities and challenges coexist.Under such a complex market competition pattern,it is necessary to conduct a careful analysis of the enterprise and the market from the inside and outside.While product quality is recognized by consumers,in order to enable enterprises to achieve their final strategic goals,we need to formulate innovative and suitable competitive strategies for the company,which is particularly important.Based on the research of a large number of domestic and foreign enterprises’ competitive strategy literature,and the development process of typical enterprise’s competitive strategy,this paper provides a good theoretical and practical basis for the writing of this paper.This article takes Angelalign Co.,Ltd.as an actual case.In view of the current fierce competition in the orthodontic industry,the import company Invisalign monopolizes high-end business,and some new companies have sprung up to quickly publicize,promote and seize the market with high investment a detailed analysis was carried out.And the development background,development history and business situation of Angelalign Co.,Ltd.are introduced in detail.At the same time,it points out the problems such as lack of clear product positioning,lack of rich product organization and lack of good channel management in the enterprise,as well as the analysis of the reasons.Secondly,the PEST analysis method and Porter’s five forces model are used to analyze the external and internal environment and value chain system of Angelalign Co.,Ltd.analyze the advantages and disadvantages of the company,find the current opportunities and challenges,and keep up with the national policy trends and medical care.Trends in the device industry;Then use SWOT analysis to analyze and find the most suitable development direction for the enterprise.Finally,this paper analyzes the current market environment for Angelalign Co.,Ltd.and similar competing companies,and combines the existing problems and advantages within the company,and finally selects the most suitable one from many competitive strategies such as cost leadership strategy and centralized management strategy.Time Angel’s differentiation strategy.Adopt differentiated competition strategies to avoid direct competition with rivals,and create opportunities and lay a foundation for its own lasting operation.At the same time,corresponding safeguard measures are put forward to enhance the internal management of the enterprise,including the establishment of the core values of the enterprise and the investment and management of human resources.Only a sound and clear internal management model can make the enterprise develop in the longer term.