Research On The Market Positioning Strategy Of The JAC Passenger Cars

The automobile industry is one of the largest and most important industries in the world.In a sense,the development level and strength of the automobile industry re:flect the comprehensive national strength and competitiveness of a country.With the transformation of the automobile industry mode,the shaping of automobile brand and the transformation of marketing mode have become an important factor for a car company's Long-term development.And the accurate market positioning strategy is the core content of the whole marketing system.This paper analyzes the complex and severe domestic and international market macro and micro environment of JAC,which is one of the representative of the Chinese national brand cars.Therefore,forthe JiangHuai Automobile Enterprises,how to formulate a reasonable market positioning strategy is a difficult problem to be solved.This article first introduced the current situation of JAC and the automobile industry in China,combined with the relevant theories of marketing theory,such as STP 4P and 4C marketing theory,PEST,and SWOT analysis tools,using the method of case analysis,combined with the current development status of China cars and the world automobile market,and then analyzes the current marketing situation JAC,pointed out the problems that JAC is now faced,for example the product system,the price system,marketing channels and personnel management and other issues,and analyzing its causes.Finally,through the market research and data collection,we get a market positioning strategy which is in line with the Jianghuai Automobile.And put forward a variety of strategies to optimize the market positioning strategy.