Research On Marketing Strategy Of PTI Company

PTI company is PTI group set up in Yangzhou Yizheng, specializing in the production of car China electricity preheater Foreign capital company, thanks to therapid development of automobile industry Chinese emerging project, some international customer investment and expand overseas markets some Chinese companies, to our development will bring a great opportunity. With China’s rapid economic growth, rapid increase in the level of national consumption, the automobile industry of China is developing rapidly. In recent years, China’s auto industry has made brilliant achievements. Production and sales to catch up with Britain and America become the first in the world. Structure of the auto industry in China has been optimized, as the auto industry upstream of the auto parts industry has made considerable development, increasing the proportion of. Chinese car industry has become one of the pillar industries of national economy in China. However, the theory research on automobile industry lags behind. The automobile industry related auto parts industry attention has less. The relevant theoretical research especially in enterprise operation management, marketing strategy research and analysis from these three aspects more lag. How to crack the market confusion, dominate the market rules, to play their own advantages, and gradually make the enterprise bigger and stronger is the urgent task faced by every auto parts enterprises.This paper takes PTI Company as the research object, based on the theory of marketing management, carries on the analysis to the PTI Corporation from the following three aspects, and puts forward the marketing strategies and reasonable measures to protect the company of PTI. firstly The overall environment analysis of the company marketing strategy at present, Second, SWOT analysis of the company’s existing market platform, analyze threats that business opportunities and existing. Third, in-depth analysis of the company’s market segmentation and target market marketing strategy, find out the current problems and the causes. Based on the theory of enterprise marketing mix strategy, put forward specific measures for improvement in product, price, channel, promotion and marketing and other marketing strategies, hope PTI company to solve the existing problems of the current marketing. To achieve both theoretical basis, and practical operational plan, provide advices for the development of PTI companies to grow. I expect this article can provide marketing strategic solution for PTI company automotive parts enterprises.