XR Company Platform Business Model Research

With the rapid development of China’s economy and the rapid improvement of the level of urbanization,the commercial real estate industry has begun to develop rapidly.The commercial real estate market is different from the residential market,its value chain is more complex,the operation process is longer,the participants will be more,resulting in commercial real estate operation difficulty and uncertainty factors increase greatly,thus reducing the efficiency of the industry.How to ensure that the interests of all parties to meet the realization of their own value at the same time the largest commercial real estate industry in order to become the key point.At present,the industry is constantly pursuing specialization and work breakdown,the development trend in the commercial real estate industry is no exception.The commercial real estate developers,whose main concern is,the value chain participants achieve complementary advantages to achieve mutual benefit,and establish a stable and efficient business ecosystem for each participant,combing cooperation and winwin business philosophy,to achieve the balance of interests allocation and maximization,so that commercial industry healthy and sustainable development.In this paper,one of the commercial real estate leasing agent XR company is also an important part of the commercial real estate industry.Any of a commercial real estate project either selling or self-restraint,to realize the value of the assets are required by the high level of leasing can be achieved,but even for large developers,the leasing is still a major problem.In the golden age of real estate,developers are more pursuit of a large number of enclosure development,the late operation of the project such a slow,thankless work will not invest too much energy.Therefore,the commercial real estate leasing agent to provide the opportunity to open up the market segments.For commercial real estate agency industry,because of its large number of participants in the value chain,making commercial leasing is far behind the residential lease.The current real estate leasing platform on the market only provide housing rental services,while the larger asset size of commercial real estate leasing market is selectively ignored that,industry concentration is very low,the whole industry is in urgent need of further integration.The limitations of the existing commercial real estate leasing business model led to its inability to large-scale expansion,often can only hold their own small business radiation range,can not break through the bottleneck of management.The paper holds that business model platform can also be used in the XR company,relying on the platform business model as the underlying logic,integration of the interests of all parties participants,eventually make similar XR companies like the traditional commercial real estate leasing companies to achieve the transformation platform,breaking the bottleneck of the development of the industry.