Case Study Of H Group Big Data Marketing

In today’s increasingly severe market environment,home appliance manufacturing is facing an unprecedented test.On one hand,the market forecast is decreasing,which leads to more competition,on the other hand,the improvement of the raw material cost,salary cost and marketing cost makes the profit of home appliance industry much less.With the arrival of the DT Era.,customers get used to use the internet to get information or purchase things.And rapid development of internet not only takes huge challenge to the traditional marketing,but also provides a powerful tool for precise Marketing.This thesis takes H Group as the research target,by analyzing how H Group makes marketing transformation under this background,and how to execute big data marketing.Through a successful case of washing machine,this thesis introduces the whole process of big data marketing from data acquisition to data application.The way of big data base construction,the key steps and innovation are stressed.To summarize,this thesis shows the good points of how H Group execute big data marketing,which not only provides meaningful suggestions on the execution and optimization for H Group,but also gives other enterprises in Home Appliance Industry certain reference on using big data marketing.