The Risks And Countermeasures Study Of W's Overseas Operations Management

With the development of economic globalization and the fierce and intense degree of domestic market competition,more and more Chinese enterprises begin to shift operation strategies,actively go abroad and develop a new market.It has a very important strategic significance,because not only Chinese enterprises have been provided with the new market development space and profit growth,but also the positive effects have been achieved in the aspects of using foreign human resources,capitals,technology,information and management experience.Firstly,this paper analyzes W's overseas operations background and basic internal and external environment in-depth;After that,through the methods and tools of risk identification,it identifies the main risks of W's overseas operations and analyzes the issues of union risk,financial risk,high manufacturing costs and the risk of cultural integration etc.in the process of W's overseas operations;Then,the paper digs the real reasons behind these problems through the methods of expert analysis;Finally,this paper puts forward specific measures to deal with the various risks in the process of W's overseas operations and provides Chinese enterprises with some guidance and advices on how to avoid the risk and develop better in transnational management.