Consumption Of Social Criticism: From Marx To Baudrillard

Alienation consumption is a new problem in the contemporary capitalist society,and it is also an important issue in the study of traditional Marx and contemporary marxism.Based on the critique of consumer society as a research perspective focuses on the following issues: first of all to the alienation of the consumer society as a starting point,expounds the causes of social consumption and the rise of private ownership condition;followed by combing the relationship between production and consumption of Marx theory,the theory of labor alienation and commodity fetishism theory and consumption alienation relation and promote the formation of consumer society;again explores the Frankfurt school on four in the process of consumption alienation theory and Baudrillard discussed the material consumption,symbol consumption and leisure consumption caused by the consumption of social tragedy,and analyzes the Frankfurt school and Baudrillard Marx sublation of alienation and fetishism and their own limitations caused by the defects of theory the.On this basis,the paper draws a conclusion that the problem of consumption alienation has become a hot issue of global,effective way we stated in the consumer society the main phenomenon and the reason we should actively look for the digestion of Consumption Alienation: one is starting from the economic dimension,create a people-centered sustainable economic growth mode;the two is from the point of view of social point of view,strengthen the propaganda function of advertising media,for consumers to create a demand of consumption environment;three is analyzed from the aspect of culture,immaterial culture people's spiritual pursuit,establish ecological consumer awareness.Through the analysis of these three dimensions to further improve the research level of consumer alienation,for the elimination of the negative consequences of consumer society has irreplaceable important value.