The Research On T Company's Marketing Strategy Of Emergency Management System In Petrochemical Industry

T company is the largest fire and security companies in the world,the market value of T company is up to $14 billion.T company has more than 1000 offices in nearly 50 countries around the world and more than 69000 employees providing industry-leading fire and security products for 3 million global customers with solutions and services.T company market is covering more than 1000 district of the 50 countries including the research and development laboratory,manufacturing,services,distribution center,the monitoring center and sales office.Based on a global view of professional technology,innovation spirit and personalized service,the staff of T company work together to provide the global customers with customized which belong to different industries and the localization of fire protection and security plan and help customers easily cope with the increasingly complex security environment.The emergency management system is the main product of T company promotion in recent years with marketing strategy formulation and implementation,which is directly related to a company's performance and business development.As one of the main target markets for T company in China,petrochemical industry marketing strategy is particularly important.Therefore,this paper focuses on the T company emergency management system products in the actual marketing problem of petrochemical market.In order to solve practical problems,the paper improves existing marketing strategy for the purpose of study.In emergency management and marketing solutions,based on the theory of contact with the real case of T company,the paper analyses the T company's business marketing situation from the current marketing strategy of T company to find out problems combining the theory knowledge to provide solutions.And the paper provides practical advice of emergency management system for T company products in the petrochemical industry.