Research On The Financial Core Competence Of OURPALM Corporation Based On Entropy Method

This paper focuses on the network game industry in the A shares of listing Corporation OURPALM Corporation and carried on the thorough analysis and research the financial core competence of OURPALM Corporation and put forward some beneficial suggestions and countermeasures.Full-text main research contents is divided into five parts:(1)It describes the research background and research significance,in the analysis on the basis of relevant literature research enterprise financial core competence at home and abroad to determine the general framework and the research methods.(2)theory and the connotation of enterprise core competence and financial core competence theory,and mainly introduces the connotation of core competence and financial core competence,features and elements.In order to further understand the related basic theory,grasp the enterprise financial core competence.(3)mainly establish quantitative finance core competence evaluation index system,include scale competitiveness,financial activity,financial performance of three aspect evaluation index.and detailed introduce the entrophy f the basic concept and principle.(4)analysis of OURPALM Corporation financial core competence,first introduced the basic summary of OURPALM Corporation,finally by entropy weight of the evaluation index and performance scoring of company finance core competence analysis,the financial data of 22 companies selected A shares of online games and pan entertainment industry company in 2014 as a sample for research,the evaluation index weights the.(5)combined with the internal and external environment,to give the finance company's core competencies and the corresponding improvement suggestions.According to the design principles of the systematic,scientific and operational index system,construct quantitative evaluation of financial core competence system and enhance the practicability of the research on the evaluation of enterprise financial core competence,using this method,enterprises can according to their own needs and to build their own financial core competence evaluation system.To OURPALM Corporation for case company,the construction of the financial core competence evaluation index system,evaluation of financial core competence analysis can let enterprise managers master the internet entertainment industry competition situation,the financial situation of the competitors,mergers,also can help enterprises to understand the success and shortcomings.So as to provide financial basis for the development of corporate strategy.