"Don't Forget To Exercise" Website Construction Project Financing Model Research

In recent years,our country also gradually realized the great convenience brought about by the information technology,life for the enterprise,then proposed "to drive industrialization by informationization development strategy,the IT industry of China is advancing,IT projects also have sprung up rapidly increase.Due to the IT industry in China starts late,IT project financing management research is still in its infancy,lack of experience in the field of project financing in the IT,the lack of theory,has not yet formed a normative reference,combined with the project of IT industry characterized by high complexity,update,concealment and variability characteristics,thus traditional management methods and experience of project financing difficult to replicate.Don't forget to exercise firm site project is to build a O2 O platform,the combination of offline and online "cement + mouse" pattern,more emphasis on the operation of the offline Internet startup mode,due to the project manager's ability to lack,for financing risk in the process of project progress management and tracking does not reach the designated position lead to the financing difficulties,limited financing channels,financing is relatively single,unreasonable financing structure,financing risk and so on.This article is based on "don't forget to exercise" website construction project financing mode is analyzed,first of all,expounds the research background,significance and the method,provides the study basic path;Secondly,aiming at defining the concept of project financing,in-depth analysis of the existing mode of project financing in China,and compares them according to current situation of domestic and foreign financing.Through case analysis on our country product pre-sales nature form of the case and equity suggests the case analysis suggests.Finally,"don't forget to exercise" project as an example to the operation of the project the suggests process,financing guarantee,financing,financing subject and financing promotion plan and profit return is analyzed,and then concludes that "don't forget to exercise" website construction project in its "development phase","implementation stage","operation stages" facing investor participation is low,hosting platform operation experience,the capital,capital strength and technology,the problems such as the completion,and proposes the corresponding countermeasures to solve above problems.