Research On The Marketing Strategy Of Rural Tourism In Jiangjun Mountain, Jinan City

Since twenty-first Century,with the continuous transformation of China's economic and social development and the concept of tourism,traditional tourism mode is not dominant,more and more people tend to diversification of tourism,such as rural tourism,rural tourism has become one of the most important ways when our city residents short-term travel,weekend trips.As a new form of China's tourism industry,rural tourism has attracted much attention.It plays an important role in promoting rural economic development,improving tourism formats,and meeting the diversified consumer demand of tourism consumers.However,the development of rural tourism in our country is relatively backward compared with the developed countries in Europe.At present,it is only in the initial stage of development,and the relevant theoretical basis is weak,especially in the rural tourism marketing.So,how will the actual combination of modern marketing theory and the development of rural tourism,enhance productivity and sustainable development of rural tourism development has become an important research topic.In this paper,through combing the literature at home and abroad of rural tourism and rural tourism marketing in Ji'nan City,the general mountain tourist resort as the research object,through literature review,field research visits and other methods,SWOT analysis of rural tourism environment in Ji'nan City General Hill,thus obtains the advantages,Ji'nan City General mountain rural tourism weaknesses,opportunities and challenges,and puts forward constructive suggestions for the sustainable development of rural tourism in the general mountain.Based on the general tourist mountain rural tourism STP analysis,clear the main tourist market and market positioning accurately,put forward on the basis of general mountain rural tourism product strategy,price strategy,promotion strategy and channel strategy,eventually form has a certain guiding significance for the marketing mix,in order to promote the further development of rural tourism in Ji'nan City,general hill.