Study On Pricing Strategy Game Of Airport Logistics Public Information Platform

In recent years,with the rapid development of logistics industry in China,logistics information has also entered a period of rapid development at the same time.Under the guidance of national policy,the logistics industry of Zhengzhou airport is developing well,coupled with the construction of port logistics park,major airlines and logistics enterprises settled,forming a much more powerful logistics network and data set.However,due to the late start of logistics and information construction,the logistics information level of Zhengzhou airport is relatively weak,and charging pricing system is not perfect,urgently need for system innovation and improvement.Taking into account more and more subjects have joined into the logistics information platform,in order to improve the efficiency of resource utilization of logistics information system,to achieve standardization of the pricing of information service,and to maximize the elimination of information island,it is necessary to perfect the pricing system of logistics public information platform.In this paper,we use the game theory in the economic field,taking the logistics public information platform of Zhengzhou airport as the research object,to make an in-depth study on the related issues of information service pricing strategy.First of all,combined with the different pricing strategies of logistics information platform,including their advantages and disadvantages,it is analyzed that the charging mode applicable to logistics public information platform of Zhengzhou airport,a two-step mixed charging model including basic membership fee and information fee.Secondly,combined with the development of Zhengzhou airport logistics status and related theoretical basis analysis,to build a logistics public information platform pricing strategy game model.One side,based on the bargaining model and Stackelberg game model,this paper studies the pricing strategy of logistics public information platform,to obtain the optimal combination of pricing strategy(P~*,Q_b).On the other hand,from the perspective of the pricing regulation of logistics public information platform,based on the evolutionary game model,this paper explores the relationship of government and platform enterprise,in order to analyze the logistics information platform pricing strategy from different angels.Two stable strategy combination are obtained,one is,when the regulators take regulatory strategy,supervisors are reluctant to be supervised,not following these regulatory requirements;or the other one is,when the regulators take regulatory strategy,supervisors are willing to be supervised to perform their own decisions in accordance with regulatory requirements.Finally,put forward some policy suggestions to the pricing strategy of Zhengzhou airport logistics public information platform.Regulators should strengthen supervision,increase the punishment of monopoly and unfair competition behavior,and regulation the prices of information service market reasonably,to ensure the smooth flow of information construction in Zhengzhou and the steady and healthy development of logistics industry.At the same time,it also summarizes the research work and the shortcomings of the whole paper,and prospects for the future exploration.