Study On Information Service Pricing Of Regional Logistic Information Platform

In recent years, with the rapid development of the logistics industry, The local government, industry association, and many related enterprises have speed up the construction of logistics information platform, strive to driving regional logistics resources integration, improve logistics resource utilization rate, promote logistics information sharing and eliminate information islands. However, China’s regional logistic information platform is still in the stage of construction, and not form a mature development model. Most platforms’ pricing mechanism are not perfect, they can’t rely on their own income to maintain the development.This paper based on service pricing theory and applied basic knowledge of optimizing model and game theory to study information service pricing of regional logistic information platform.First, this paper analyses the positions and functions of10typical regional domestic logistic information platforms, and refines the main logistics information service categories. According to these, the platforms can be divided into two categories: regulatory type and function service type. And analyze the pricing strategy of current logistics information service.Second, this paper analyzes the pricing strategy of data interchange service and common software customization service, and established the pricing model the two services respectively.This paper come up with three development stages of data interchange service—incubation period, develop period and maturity period. The strategy is to attract users quickly and form the scale effect, platform will take free strategies in the incubation periods; and begin to charge the basic use fee when the user number reaches the certain limit, which means it enters the develop period; When the data interchange service grow to mature, customers start to exchange in large scales, platform will begin to limit the largest data exchange volume within the basic fee, and charge the beyond part by volume. And then use the mathematical method to modeling the pricing strategies above based on reasonable assumption. And do the simulative calculation of develop and maturity periods’ pricing models with matlab, select the national transportation logistics public information platform as an example to prove the pricing strategies and models established above.The pricing strategy of common software is all users can use basis function for free; for the individual needs, charge the individual fee according to the demands. Based on incomplete information bargaining game theory and Kelly utility function, this paper applied three rounds bargaining game theory and inverse regression push method to establish the optimal pricing model of common software customization service.Finally, make a summary of the deficiencies of this study, hoping it can get further perfection in the future.