Study On The Influence Of Service Module Value Network Governance Mechanism On Value Creation

The competition among enterprises is accompanied by fierce development in the development of science and technology and economic globalization.Many scholars through the study found that the traditional mode of value creation has been unable to meet the requirements of enterprise,and put forward a lot of theories like service modularization and the value network,These theories have been widely used in production,research and development,marketing,and other fields to promote enterprise in the fierce competitive environment to realize value creation.Along with the service module,value network and so on the theory research depth,A few scholars introduced the theory of governance mechanism into the theory of service modularization and value network,and respectively to studied from service modularity theory,network organization theory,the theory of governance mechanism to realize enterprise strategic goals,gave play to the resource advantage of enterprise,improved enterprise competitiveness in order to explore the realization of enterprise value creation.However,only from service modularity theory or value network theory to study value creation may be not comprehensive.Therefore,This paper is based on the aviation service industry,Combining service module theory,value network theory and governance mechanism theory to research the problem of service module value network governance and its value creation.Based on the above understanding,this article makes a systematic theoretical analysis and case analysis on service module value network and service module value network governance mechanism.Through the form of questionnaire,this paper demonstrates the influence of service module value network governance mechanism on value creation.The paper is divided into five parts:(1)Based on the theoretical review,the development of the service modularity value network,the connotation of the network organization governance mechanism,and the connotation of value creation are respectively organized.(2)On the basis of relevant theories,the paper elaborates on the governance mechanism of the service modular value network and explains how the related governance mechanisms affect the value creation.(3)Through the exploratory case analysis,this paper analyzes the value creation of aviation service industry and draws relevant conclusions from the perspective of service module value network governance mechanism.(4)From the perspective of empirical analysis,adopt the way of questionnaire collected many experts on aviation service industry in JiangXi province modular value network governance mechanism of comprehensive evaluation index importance ratings,and using fuzzy comprehensive evaluation,coming to the relevant conclusions(5)This paper puts forward some Suggestions on the service module value network governance mechanism and provides reference and theoretical basis for its governance.According to the above study,we draw a conclusion,Trust management mechanism,Reputation management mechanism,Contractual governance mechanism,Relationship management mechanism,the cultural knowledge governance mechanism and knowledge governance mechanism have significant influence on the value creation of the modular value network of service industry service.it is concluded that the service module value network is a dynamic process of continuous development,which needs constant adjustment,improvement and innovation.Its governance also needs to start from the interests of various aspects,constantly improve the governance and promote development.