Research On The Winter Tour Marketing Strategy Of Hulun Buir

Winter tourism is a newly developed tourism activity which has developed rapidly in China in recent years.It has achieved rapid development and has shown its unique charm in the tourism market.China's ice and snow tourism project started relatively late,but with the development of snow and ice tourism in recent years,it has gradually caught up with the world's leading edge.Inner Mongolia is a region rich in snow and ice tourism resources.In particular,the snow and ice resources of Hulun Buir are superior,and relevant conditions of service are relatively mature.Since the 21 st century,our country of ice and snow tourism development mainly concentrated in Heilongjiang province as the core of the three provinces in northeast,north China,northwest,southwest and other places have also developing ice?snow tourism,gradually formed a relatively wide range of tourism development situation,winter ice and snow tourism market are rapidly rising.Hulun Buir city,in the "area" and the big economic environments,such as economic corridor between China and Russia also give full play to local advantages,actively explore innovation?friendly winter tourism marketing strategy to gradually improve its growth strategy,have a good development.The world?famous Hulun Buir Prairie is a resource?rich region in Inner Mongolia autonomous region,which has a high quality of resources.However,it is obvious that the development of winter tourism is slow.Although it has abundant snow and ice resources,it has a certain development condition and has great potential for development.National characteristics of winter tourism,ecological winter sports experience,pastoral areas handmade art viewing,winter development projects,such as hunting,scientific marketing strategy,science and so on the premise of hulun buir city winter tourism have a better future.The winter tourism development in Hulun Buir will have an important influence on the overall tourism level of Inner Mongolia,and provide some new ideas for the development of the western tourism area.In this article,through comprehensive analysis of Hulun Buir winter tourism resources development present situation,and analysis method to analysis a clear the advantages and disadvantages in the Hulun Buir winter tourism development and the opportunities and various related factors and problems,and starting from the actual effective countermeasure against these constraints,in the correct way of marketing as the breakthrough point,promote comprehensive development of tourism industry in the region.