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The Research On The Construction Of Enterprise Culture In The Perspective Of The Inner Mongolia Guohua Hulun Buir Power Generation Co.,ltd.

Posted on:2017-03-04Degree:MasterType:Thesis
Country:ChinaCandidate:L X GengFull Text:PDF
GTID:2309330482492197Subject:Project management
Abstract/Summary:PDF Full Text Request
With the advent of the era of knowledge economy and the rapid development of economic globalization, corporate culture on the survival and development of enterprises more and more prominent role. In this reality, the corporate culture strategy has become one of the most powerful components of strategic management and scientific development. That is to say, corporate culture is an important resource for the survival and development of enterprises. It is the spiritual pillar and valuable intangible assets of the enterprise, which is an important factor to enhance the core competitiveness of enterprises. In view of this, the author takes the Inner Mongolia Hulun Buir Power Generation Co., Ltd as the research case, summarizes the development of internal culture construction of enterprise, and uses the practice opportunity to find out its cultural construction system related problems, has put forward the relevant suggestions, enhance the core competitiveness of enterprises.According to the actual demand, the author divides the thesis into five chapters. The first chapter is the introduction of the industry, research trends, research background and significance of this paper; the second chapter is the theoretical introduction, mainly for the interpretation of the core competitiveness of enterprise culture and thought, after theoretical basis; the third chapter is based on the current situation of culture construction based on the Inner Mongolia Guohua Hulun Buir Power Generation Co.,Ltd. from enterprise vision the sense of enterprise system, the enterprise and the core values of the three aspects of analysis, put forward the limitations of the construction of enterprise culture of the company; the fourth chapter is directly aimed at specific issues in detail, the enterprise from the internal potential, you give the distance, enterprise culture and enterprise ideological and the overall advantages of the four aspects of a comprehensive analysis, hope to the point. Provide relevant suggestions for Inner Mongolia Guohua Hulun Buir Power Generation Co.,Ltd. the construction of enterprise culture; After the summary of the full text.
Keywords/Search Tags:core competence, corporate culture, China Hulun Buir company
PDF Full Text Request
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