Anlysis And Study On Present Industry Situation And Countermeasure Of The Camellia Oil Of Changning

Camellia oil industry is one of the characteristics industries in Changning City.During recent years,Changning responded to national policy's call and enhanced the development of camellia oil industry,trying to make camellia oil industry occupy an outstanding position throughout the country.To vigorously develop camellia oil industry has strategic significance for the development of Changning City.As an ecological industry,Camellia tree not only plays a role of economic benefit in increasing rural income,but also plays a role of ecological benefit in maintaining water and soil,conserving water,and purifying air.It possesses far-reaching significance for maintaining China's grain and oil safety and security.By setting camellia oil industry in Changning City as the research object,this paper analyzes domestic and overseas researches about the current situations of camellia oil industry.The current situations and advantages of camellia oil industry in Changning City are comprehended via literature review,field research,expert interview,and questionnaire inquiry.By summarizing and learning from previous survey achievements,and collating materials and data acquired in the survey,the author discusses the issue from the perspectives of cultivation,processing,marketing,quality testing,and scientific research of camellia oil industry in Changning City,conbimes the demand analysis of market consumer,in order to propose scientific and feasible countermeasures for the sustainable development of camellia oil industry in Changning City in the future.Firstly,it is discovered through researches that camellia oil industry in Changning City presents the following advantages:(1)It has excellent environment with rolling hills,appropriate climate and a long history.(2)The scale increases continuously,and the development is swift.(3)The industrial layout is reasonable,and the production area possesses obvious advantages.Secondly,by making an in-depth survey about cultivation,production and processing,sales market,and quality supervision of camellia oil industry in Changning City,it is found that camellia oil industry in Changning City has the following problems.(1)There is a lack of scientific guidance in management,the trees are scattered,the operation is rough,and the output is low.(2)There is a shortage of leading enterprises,and the brand publicity effect is poor.(3)The deep processing foundation lags behind,and the product chain is not complete.(4)The industry standards cannot meet the international standard,and the quality supervision system is imperfect.(5)The overall quality of employees is low,and there is a lack of professional and technical personnel.Therefore,by aiming at the above situations of camellia oil industry in Changning City,this paper proposes the following countermeasures:Firstly,the government should play a leading role,plant tea-oil trees in a scale,cultivate them according to the land,and realize rational distribution.Unification should be realized in improved variety planting,seedling growing,and picking management.Besides,large households management must be encouraged,and innovation should be realized in the operation modes of peasant household,cooperation,and companies.Secondly,leading enterprises should be introduced,to drive concentrated development of small-scale operation households and enterprises.Brand marketing strategy must be expressed;brand publicity,packaging and marketing force should be strengthened,so as to drive the cross-regional industrial cluster effect of manufacturing and marketing integration.Thirdly,a university-industry cooperation platform should be established,upstream and downstream products of camellia oil developed deeply,the processing industry chain of camellia oil extended,the utilization rate of wastes in tea-oil tree processing increased,intensive processing promoted,and production benefit improved.Fourthly,the establishment of a normative system and security system for camellia oil industry should be accelerated.Meanwhile,quality supervision must be strengthened,especially the striking force against dark,dirty and bad processing workshops.Fifthly,attention should be paid to technology promotion.Training for farmers can be organized,talent introduction needs to be strengthened,the quality of enterprise professionals must be improved,and agricultural machine should be developed and promoted.