Research On The Development Model Of Private Bank Of Bank Of Communications

Over the past 40 years,with the rapid growth of China's economy,the number of high-net-worth customers and the scale of wealth have rapidly increased.The market for personal wealth management has great potential and the private banking business has developed rapidly.In the past 10 years,with China's macro economy entering a new normal,private banks have been at the critical crossroads of transformation and development.This article deconstructs the development model of private banking into three basic dimensions: service model,profit model,and organization model.The three interact and influence each other.Selecting the Bank of Communications as a research object and analyzing the problems,cause and optimization countermeasures of its private banking development model mainly includes the following: First,according to the financial needs of high-net-worth customers,the service model should be changed from "1+1+1" model to "N pair 1"."Model,increase customer contact points,improve the degree of specialization and response speed,rely on the Group's "full license" advantage,to provide customers with "package" financial solutions.Second,based on customer segmentation,build a profit model that segmented the customer base,and determine a profit model development strategy based on asset allocation,equity products and services as the core,cross-border services and family trust as the growth point..The third is to build an organizational model of cross-line operations,further clarify the attribution of customers to “property rights,” and strengthen the vertical management of branches.The development of Bank of Private Banking must proceed from the needs of customers,combine their own advantages,learn from domestic and foreign advanced experience,and view the private banking business in a global strategic perspective.The results of this study can not only guide Bank of Communications,but also have implications for other commercial banks.