| A number of opinions on the further deepening of the power system reform of CPC Central Committee and State Council has once again pushed China's power reform to a climax.Purpose of the power reform is to achieve the optimal allocation of resources and reduction of electricity prices,which is imperative to open electricity market.At this stage,Guangdong Power Grid company earns the price difference through the monopoly of the electricity market.With the opening of electricity market,Guangdong Power Grid company can only participate in the sale of electricity market competition,as one of many electricity selling companies,which not only bears the fluctuation of price concentration,but also faces with electricity load and impacts brought by market share fluctuations.So,to maintain the advantage of the need in the market competition,Guangdong Power Grid company needs to further analyze future electricity selling strategies and optimize the marketing methods to gain the greatest economic benefits.This paper has carried out the following research and analysis:1.This paper has operated systematical analysis of the current status and the exiting problems of Guangdong Power Grid company's electricity selling side,and has discussed the necessity of changing functions of electricity selling side in the opening electricity reform and selling market.2.Through the application of value theory,this paper has put forward the income risk model of the main electricity selling companies of Guangdong Power Grid Company,and has constructed marketing system of the uniform electricity price and the insurance price at the bottom,as well as has took into account the marketing system of bilateral and centralized market,to enhance Guangdong Power Grid company's market competitiveness and to provide ways to avoid market risks.The study of this paper has been a positive exploration for Guangdong Power Grid company to improve economic efficiency,and maintain competitiveness and benign legal system. |
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