Marketing Strategy Research Of Air Suspension For Company C

This paper tries to review the historical development of domestic and overseas air suspension industry,research domestic policies and regulations,forecast the commercial vehicle market volume,analysis the internal and external environment of company C,in order to predict the development trend of the domestic industry,and propose the marketing strategy in all market segments for company C.First,this paper introduces the origin and history of air suspension,as well as its product features and PEST analysis of its macro industry environment,the impact of national policies and regulations for the industry,and prospects for the future policy development.Secondly,through the Porter's five force model analysis of the industry environment,and market segmentation,SWOT analysis of C Company has been conducted in various market segments.Future production of bus had been forecasted using time series analysis based on historical bus production data.Then suggestions have been made on how to position of company C in different market segments.Finally,this article recommend company C's marketing strategies are: utilizing cost leadership strategy to maintain market leader position of traditional seat bus market,to become a strong market challenger by approaching final user in city bus market,cultivating truck market through light weigh,low-cost products in advance.Combined with the trend of rapid development of new energy vehicles especially the pure electric vehicles,develop new energy bus manufactures such as BYD,to explore technology of maintain on demand base on internet of things in order to attract final users.