Study On Dongying BS CO.,LTD International Business Development Model

There is a serious oversupply of China oil drilling equipment in the domestic market,while the international competitiveness of China-made drilling equipment is increasing every year.Forced by the fierce competition of the petroleum drilling equipment market,enterprises expand the competitive stage from domestic to international.As a small and medium size oil drilling tool manufacturing enterprise,Dongying BS company gradually realized that there are many limitations only by simple export products trade pattern,under the circumstance of fierce oil equipment market competition.They should take advantage of their leading product screw drilling tools' special superiority in the industry.Thus to improve international business pattern and to improve the core competitiveness.By analyzing the domestic and international business environment of oil equipment manufacturing industry and the opportunities and challenges during their development,Dongying BS company found out the specific problems and difficulties which existing in their current international business development,according to the industries characteristics and products features of screw drilling tools.Dongying BS company finally designed the new international business pattern.According to the development,advantages and disadvantages,opportunity threats,and all kinds of future resources,combining political,economical,social and technical factors,Dongying BS company combined internal environment and external environment to develop the strategy.Dongying BS company finally find a suitable road for its own development.The company finally designed the new pattern which included export sales,after-sales maintenance services and on-site technical services.Dongying BS company should expand international business.The new business pattern totally match up to the industries features of screw drilling tools,also the Indian market is an ideal choice for the target market.