Research On Ethnic Tourism Development Of Sanhe Village

With the rapid development of society and economy,the continuous improvement of people's quality of life,people not only pursue the basic material needs of life,but also pay more attention to the high-quality spiritual and cultural needs.When people are satisfied with the low level of food and clothing,they naturally seek higher levels of enjoyment,and the demand for travel is raised after meeting the physiological requirements of the lower level.Tourism needs generate tourism motivation,Tourism demands also turn to be diversified,instead of sightseeing and photo-taking,consumers pay more attention on the touristic experience and comfort,which put more requirements for "tourism +".Tourism,as an experienced business,whose biggest characteristic is to experience.Inner Mongolia,with grassland,landscape,and unique culture of many ethnic minorities,should integrate the unique ethnic customs and natural scenery with the local conditions to create a rich tourism which is complemented with each other by cultural features and natural landscape.It is especially important to develop a tourism brand with a full range of tourism and to focus on the expansion of the tourist activities on direct participatory and hand-on experience.During the process of rural development,rural tourism plays an important role in natural conservation,cultural inheritance and continuity,and the increase of farmer's revenue.In recent years,China's rural tourism and leisure agriculture has developed rapidly,and the number of leisure agricultural visitors and operating income have increased by more than 15% annually.By 2018,China's leisure agriculture market will be closer to 590 billion RMB.In the rural tourism development,the more prominent the ethnic features are,the greater the attraction is,because the tourists can not only experience but also further understand and enjoy the unique country life,and the national culture.However,the current rural industry has unreasonable structure and too large proportion of traditional planting industry.Based on the local characteristics,it is necessary todevelop ethnic tourism and promote economic development in ethnic areas to completely eliminate the single pattern of industry and single product,avoiding the deterioration of resource environment,and promoting the optimization and upgrading of rural and agricultural structure in ethnic areas.The current situation of Sanhe village is that rice planting is the dominated industry and the tourism,which has a great potential,starts relatively late.In 2013,Sanhe village was designated by the autonomous region as a characteristic village of Korean nationality,and invited Yanbian planning and design institute,the national Korean family planning and design authority,to formulate the development plan of the Korean ethnic village in Sanhe village.Under the support of project funds,the planning indicated that the construction and reconstruction of ethnic villages will be completed by the end of 2017.According to the functional layout of "four inspections,five points,six shows",it is preliminarily formed the Korean special village with environment-friendly,ethnic features-propagated,harmonious-ecology promoted,superior-living-condition and national characteristics distinct nature.On the premise of highlighting local characteristics and ethnic cultures,Sanhe village try to enrich its tourism products and activities,so as to integrate the first industry with the tertiary industry and the second industry and reverse the backwards in the low level of agricultural industrialization and the weak competitiveness of the product market,and ultimately promote the coordinated,healthy and high-quality development of the economy,which are the current important tasks of Sanhe village,also in the future.Based on relevant theories and principles of tourism development home and abroad,this paper conducts a field survey on Sanhe village in Wulanhot city,and analyzes its tourism development status,restricting factors and countermeasures of the ethnic characteristics of Sanhe village.Firstly,the author analyzes the required conditions and the developmentconditions of the tourism development in Sanhe village.Secondly,the author analyzes factors that hinder the ethnic tourism development in Sanhe village,such as obvious tourism season,unproper management on accommodation,weak combination of ethnic food and tourism,incomplete development of tourist resources,and information asymmetry of supply and demand,etc.Finally,the countermeasures and suggestions including improving tourism service,changing operating mode,and making reasonable plans on tourism activities are put forward to promote the integration and development of the primary,secondary and tertiary industries as well as the successful implementation of the rural rejuvenation strategy in Sanhe-village.