The Enshi National Cultural Tourism Development Research

Enshi Tujia and Miao Autonomous Prefecture has now formed tourism brand that are representative national culture, make a series of products that adapt to the current tourism market, and accumulates some experiences that are ascribed to integrative development of national culture and tourism. Local governments at all levels and all sectors of society in Enshi attach great importance to the development of the national culture tourism and do much work of policies and rules with a view to forming strong atmosphere that can be beneficial to national culture and tourism. However, confined to integral level of economic and social development, there exists a big gap between Enshi and cultural tourism developed areas such as Western regions in Hunan, Dali in Yunnan. Enshi has now been in the start-up and market nurturing stage concerning tourism industry. Although tourism has played a key role in economical growth and cultural transmission in some degree, also bring economic benefit for local residents. However, the factor that restricted the development of minority culture tourism in Enshi is extremely obvious, where tourism enterprise lack of fund, minority culture and tourism integration is not tight, the development of cultural tourism in counties and cities is unbalanced. For instance, these products has little to do with local residents and has no direct effect on enriching cultural life of the mass so that external consumer market is lively but local residents show no interest in engaging enthusiastically. The current thesis aims at giving full play to the resource advantages of national culture in Enshi and finding out the optimum integrating point of the national culture and the tourism industry so as to produce the industry effect and improve people livelihood and economic and social development in Enshi Tujia and Miao Autonomous Prefecture. In addition, national culture resources are unique and rare and non-material cultural heritage and the tangible cultural heritage is endangered, it is a good way to bring it into the market and achieve industrial development for the national cultural heritage and protection. In the meanwhile, it is the purpose of the thesis. Through the support and guidance for minority area, developing cultural tourism rapidly and exhibiting national culture band can be helpful to establishing a well-off society and realizing the dream of local residents, making Enshi unique cultural resources participate in mainstream cultural industries.