Research On A Company's Marketing Strategy Of Orthodontic Products In China Market

With the rapid development of the whole medical industry in our country,dentistry a small subdivision of whole medical industry is also in developing with a big growth.Orthodontics,a branch of dentistry is also increasingly known and developed.Orthodontics is simply a dental science that corrects misalignment,malocclusion and malformation.It focuses on the manifestations and types of malformations,the causes of malformations and how to diagnose and correct them more effectively.The alignment of human teeth directly affects the beauty of facial contour and mouth.Solving the problem of tooth alignment is the first issue to be studied by Orthodontics.The development of this discipline has risen to a higher level today that frontal bone,cranial surface,and facial symmetry of human faces are also the problems Orthodontics needed to consider.Simply put,orthodontics is also a facial plastic surgery technology.With the increasingly number of dentists and dental schools in our country and the public has paid more attention to tooth arrangement and aesthetics.The orthodontic consumables industry has also achieved breakthrough development in the last 10 years.So what is the current background of the entire dental industry? What are the marketing strategies used by A Company? What are the problems occurred in marketing? And how to solve these problems and come up with better marketing solutions is what this article looking for.First and foremost,this article introduces the concept of orthodontic consumables industry by discussing the background of dental industry,and then describes the marketing status in A company,after that detailed analyses of the marketing environment of orthodontic consumables industry.SWOT theory is used to analyze the advantages,disadvantages,opportunities and threats that A Company faces in the orthodontic consumables market and then marketing promotion plan is worked out.According to the proposed marketing promotion plan,this article gives the implementation of A company's marketing strategy,and also draws up relevant measures to ensure the smooth marketing.This article discusses the market prospect and demands of the orthodontic consumable industry,analyzes the current marketing and promotion plan of A Company,and presents a new response plan according to the problem occurred.The results of these studies will promote the development of orthodontic consumables market.