A Research On The E-commerce Platform Construction Of The Agricultural Products In Southern Area Of Xinjiang Province

Recently,E-commerce in the rural area has not only become an important means to promote the living standard of the peasants,but also become the main impetus of the countryside under the conditions such as rapid development of our national economy,increasing income of farmers',enhancement of farmers' awareness about information consumption,and the improvement of the farmers' consumptive needs and ability.Consequently,the agricultural informationization becomes the footstone of E-commerce in rural area.The traditional management of agriculture also transit to the network operation.The agricultural production shifts to the mode of intellectualization.The southern region of Xinjiang boasts of abundant products,but it's Agricultural E-commerce development is still at the initial level,as the usage of it is very rare.The research methods of this paper includes literature review,on-spot investigation,and practice combining theory which aim to analyze the status of the rural E-commerce development level in southern Xinjiang,and set up a new video-tracing mode on it's temporary base.And the researcher thinks the mode will provide both theoretical and practical guidance for the developement acceleration of agricultural informationalization,bridge the digital gap between the urban and rural area,and promote the fundamental change of agricultural development pattern in southern region of Xinjiang.And our final target is to solve the problem of informaitonal mismatching and obstacles between the peasants in southern region of Xinjiang and urban consumers.