Study On The Development Of E-commerce Of Agriculture Products Under The Background Of "Internet+Agriculture"

Internet technology has become a new round of technological revolution sweeping across the world economy. Since the introduction of the Internet technology in China, more and more industries are involved in Internet technology, and the development of e-commerce has changed ways of our lives. Entering a new period, our country is accelerating the Internet development, putting forward the "Internet+"development mode as well as the idea of combining the internet with the traditional industries, which is not only the development direction of Internet technology, but also a key step to achieve self-upgrading traditional industries to adapt themselves to the global competition. "Internet+agriculture" is an important opportunity for the combination of the Internet technology and the traditional agriculture. As a developing countries with large agricultural population, "Internet+ agricultural" undoubtedly provides with direction for China’s agricultural modernization. The rural e-commerce is the development direction of "Internet+agriculture" and one of the fastest growing industry at present.Through the in-depth discussion of "Internet+" and "Internet+agriculture", this article has given an analysis of the reality meaning of "Internet+agriculture" and an introduction of patterns of B2B, B2C and C2C with expounding their development, advantages and disadvantages, and finally has separately explained the pattern of the fast-growing commerce model of mobile suppliers. Three examples of Taobao village, Three Squirrels, Yi Mu Tian were listed in the text,among which. Taobao village, develops its commodity economy with the subject of farmers and has offered a new approach to increase farmers’income and effectively alleviate a series of social problems in rural development; and Three Squirrel,selling fast food based on a third-party platform, has an excellent management concept and an outstanding sales feat among the leading enterprises of the electronic business; then Yi Mu Tian specializing in agricultural information, tries its best to solve the information asymmetry of both sides of the supply and demand of agricultural products, which often leads to difficulties of selling agricultural products. The three e-commerce modes, of course, have different problems in themselves and what restrict "Internet+agriculture" in rural e-commerce development are mainly described as follows:the uncompleted laws and policies, unavailable network infrastructures, lower education of farmers and the scarcity of professional and technical talents as well as the behind express; then five suggestions on the restrictions have been proposed as the conclusion:First, Establish and improve the relevant laws and regulations; Through perfecting the relevant policies and regulations, make enterprises, farmers and other related groups, there are laws to ensure healthy and orderly development of the Internet economic order. Second, Speed up the rural Internet infrastructure construction; Infrastructure development lags behind the development of agricultural industry in China is restricted by the stumbling blocks, in today’s rapid development of Internet economy, speed up infrastructure construction, especially the Internet infrastructure, a direct impact on the development of rural modernization. Third, Enhance the education level of farmers and open Internet; Farmers is the leading role of rural modernization, the farmers’ cultural level is the key to influence the spread of the Internet development, in recent years through the popularization of compulsory education, further enhance farmers’ culture level, but in the face of the new form under the wave of the Internet economy, some new knowledge, new technology needs through a variety of forms and methods to the farmers, so farmers open network classroom and other forms of education activities is particularly important. Fourth, Promote the cultivation of professionals and the service quality of existing service a personnel; Improve the farmers’ cultural knowledge at the same time, a large number of professionals are flocking to "Internet+agriculture" related industries, for the development of rural economy. At the same time, the original grass-roots staff training related knowledge, to better adapt to the new form of Internet development requirements. Fifth, Construction of modern express system, and encourage the development of Third Party logistics; The marketization of the logistics industry will accelerate the development of the "Internet+agriculture", the development of effective third party logistics is the developing direction of the Internet economy, also is the trend of the development of the market economy.