Business Plan Of Smart Follow Suitcase Project

Suitcase as a common household and travel necessities in life,the main core function is to accommodate luggage and convenient travel carrying.In recent years with the development of IT(information technology),there has been built-in LBS(Location Based Services)and portable source function of intelligent suitcase.This suitcase combines the corresponding mobile phone App software,it can provide many services like the anti-theft,lost search,travel information and portable source and other functions.The smart follow suitcase is based on intelligent smart suitcase,combined with AI(Artificial Intelligence)technology,short-range positioning technology,automatic control technology and smart device technology to create a service robot as a suitcase,it makes people travel luggage no longer need to push and pull by themselves,but also as the journey assistant,to improve people’s quality of travel and travel experience.With the continuous development of information technology,the Internet has been upgraded to the mobile Internet,It will towards the direction of the Internet of things in the future,and ultimately realize "everything interconnected".At present,many traditional daily necessities have been smart upgraded,relying on smart device technology,to achieve the preliminary of the Internet of things(IoT).And based on smart device technology,combined with artificial intelligence and the Internet,some consumer robots also gradually appear in people’s lives,has become an emerging industry.The smart follow suitcase is the core business products of Shenzhen happy orange technology co.,ltd,its base technology,has a huge potential for development and investment in the internet of things industry and consumer robot industry.The smart follow suitcase is a kind of high-tech product,conforms to the times in the macro environment.On the one hand,it is in line with the social development demand for artificial intelligence products.At the same time,it can also enjoy the support of national policies.The political,economic,social,and technological conditions of this entrepreneurial project are all in place,therefore,the smart follow suitcase is a project with long-term development prospects.In the project start-up phase,it is necessary to formulate the project’s preferred strategy and alternative strategy so that the company can make timely adjustments according to market changes.This project has chosen the brand development strategy.In terms of the product marketing plan,the target segmentation and positioning of the product were firstly carried out,then the marketing mix strategy was formulated based on the 4P theory,and a series of strategies for brand development were designed.In order to ensure the successful implementation of the project,the project’s organizational structure was planned and a staff team was established.In the financial section,first of all,financial assumptions were put forward based on industry experience,and the financial model of the project was designed so that the financial forecast of the project was carried out.Then,according to the financial model,the amount of funds required for project development is calculated as the fund-raising goal of the project.Finally,the implementation plan of the entire project and the project risks envisaged are proposed to realize the commercialization of the project.